The rush to advocating a “human-centred” approach, rather than consumer-oriented, is yet another hype that people follow without much thinking of whether it should be followed.

The “human-centred” approach that looks at consumers as total humans, rather than consumers only, is likely driven by the recent “hype” in design thinking…

These are my random thoughts on the futuring approach. I will keep updating this article as more ideas come.

Futuring is the systematic process of imagining different possible future outcomes — good and bad — and planning for them. Futuring is not forecasting as we are not trying to predict…

The rush to advocating a “human-centred” approach, rather than consumer-oriented, is likely driven by the recent “hype” in design thinking. It’s a hype because I can foresee people jumping on another bandwagon when it emerges. Why? Because, just like the “hypes” around data analytics or behavioural science, people who are…

Frau IC

Hong Konger. World Explorer. Fun Lover.

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